Aumverse FZCO, a Dubai based Joint Venture Company between Ashoka Global DMCC and Createrse FZCO, announce its collaboration with PartyNite to join the world of the metaverse which will be called GoldVerse.
This partnership marks a step towards bringing together the gold jewellery dealers of the MENA region under one roof creating a experience for traders and consumers alike. Leading brands of Indian origin will also mark their presence on GoldVerse. This collaboration also marks the commencement of PartyNite’s worldwide expansion, unveiling the metaverse in all its splendour, enhanced by the technologies of both AR and VR.
The GoldVerse is set to revolutionize the way gold enthusiasts interact with the metal. It promises to offer an blend of virtual reality and live commerce, enabling real-time transactions within the metaverse. Users will have the opportunity not only to view but also create a diverse range of gold jewellery designs but also to try them on and make purchases.
These purchases will have logistical backing as each jewellery brand within the GoldVerse will establish its own delivery mechanism, while the backend processes will be managed by Partynite. The phygital arrangement of association enables buyers from around the world to enter this parallel gold souk that the Middle East has been showcasing to the world and make actual purchases that will be delivered.
Rajat Ojha, CEO of Partynite, said, “This collaboration opens up exciting opportunities for traders and consumers, offering them a one-stop destination to explore thousands of brands and designs. It is a great phygital experience as the seamless try-on feature and buying options, coupled with real-time market information, will revolutionize the way people interact with gold in the metaverse.”
Karthick Chirra, CEO of Aumverse FZCO and Createrse FZCO, said , “This is the only arrangement that can breach geographical barriers in a wholesome way”. He also mentioned that multiple payment options and wallets specific to each geographical region are already integrated into the platform to enable a holistic user experience.
Monal Thakkar, the Managing Director of Ashoka Global DMCC, said, “The GoldVerse is slated to go live in the first quarter of 2024, with the onboarding of jewellers already underway. Ashoka Global DMCC envisages GoldVerse as a significant window to the world of phygital jewellery e-commerce experience with Digi Gold and Fashion Jewellery”.
The platform will provide information and market trends, allowing users to make informed decisions. Aumverse FZCO and Partynite’s partnership in the world of metaverse represents a leap forward in the digital evolution of the jewellery industry.
“The experience will seamlessly integrate with Apple’s Vision Pro and Meta devices, showcasing PartyNite’s ongoing commitment to future-proofing our offerings. In its final phase, GoldVerse will incorporate generative AI as an extension of Gamitronics’ Brahamand IP,” Ojha added.
