Popular blockchain game Axie Infinity has announced a new initiative granting commercial rights to certain non-fungible token (NFT) holders, allowing them to produce and sell authorized merchandise. The move coincides with the launch of an official Axie merch store by developer Sky Mavis.
According to Sky Mavis, select owners of the game’s Mystic and Origin Axie NFTs can now utilize their digital assets as mascots to build Axie-themed businesses. This covers 4,877 wallets out of 11.9 million total Axies minted so far, just 0.04% of all Axies.
The Possibilities include opening cafes, comic books, restaurants, toy lines, or other ventures capitalizing on the Axie IP. With the lifted restrictions, Sky Mavis aims to encourage user-generated content and commercialization around the popular play-to-earn game.
The launch comes just in time for the holidays, with Sky Mavis opening an official online store selling branded hoodies, t-shirts, ballcaps, plush toys, and a $300 Axie figurine. The collection is inspired by the first Axies minted in 2018 as code-only digital pets without artwork.
According to Sky Mavis, customers can pay using cryptocurrency or fiat. The first 5,000 buyers receive a free Axie NFT plus a chance to win one of three rare Mystic Axies.
Additionally, In the Philippines, fans using the Grab ride-sharing app can earn points and merch discounts by clicking sponsored ads redirecting to the Axie store. Crypto purchasers also unlock rewards at various spending tiers, including badges, plushies, and more.
Sky Mavis pledges to contribute 20% of merch profits to the Axie Community Treasury, which supports community-governed decisions and progressive decentralization.
The move demonstrates the versatility of NFTs as digital assets with real-world utility, including passive income generation, beyond just collecting or speculation.
With ownership conferring merchandising rights, this shift could inspire other platforms to follow suit, contributing to NFT adoption and a more creative, prosperous NFT market.
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