Domain name registrar sues web3 metaverse company over its name – Domain Name Wire

These two companies are fighting over the earth.

The Website, Inc., which operates an ICANN-accredited domain name registrar called DotEarth, has sued (pdf) a web3 company called Dot Earth Inc.

The Website’s domain name registrar is at DotEarth.com. The company was founded in 1999. It holds IANA #64, which shows how old it is. (A quick visit to its website will also convince you of its age.)

Defendant Dot Earth Inc. operates a gamified metaverse application at erth.xyz.

At first blush, it isn’t easy to see much similarity between the companies’ offerings. But the defendant filed a trademark application for .ERTH for “providing a metaverse web hosting platform for discovery, navigation, and technical infrastructure for decentralized applications, games, ecommerce and graphical user experiences.” The hosting platform mention caught the plaintiff’s attention.


According to the lawsuit, The Website, Inc. sent a cease & desist letter and followed up, only to be told by the defendant that it would not change its name.